One page, one action
No navigation to wander off into, no other services competing for attention. The offer, the proof, and the phone number. Everything else on a normal page is an exit, and an exit is a click you already paid for.
Services
One page, one thing to do on it, built for the ad that sent them.
Sending paid traffic to your homepage is the most common way to waste an advertising budget. The homepage has to serve everybody, which means it asks the visitor to choose. A landing page asks them to do one thing, and that difference routinely doubles the number of calls from the same spend.
This is for you if
It is not for you if
Every line below is work that gets done, not a category. Where a term is unavoidable it is explained on the spot.
No navigation to wander off into, no other services competing for attention. The offer, the proof, and the phone number. Everything else on a normal page is an exit, and an exit is a click you already paid for.
The headline repeats the words from the ad they clicked. That match is what tells a visitor in half a second that they are in the right place, and it is what Google rewards with a lower cost per click.
Paid traffic is overwhelmingly mobile and impatient. These pages are built to the same weight budget as the rest of what we do, because a slow landing page is charged for twice: once by the ad platform and again by the customer who left.
Calls and form submissions from this page tracked separately, so you can see what this page produced rather than what the site produced. Without that split you cannot tell a working ad from a working website.
About three days, start to finish. You get the fixed number before any of it begins.
What this does not cover
Managing the ad campaign itself, which is the advertising service. The page can be built for a campaign somebody else runs and that is completely fine.
Yes, and you usually should. One per service or per town, because the closer the page matches the search the cheaper the call gets.
No. Landing pages for ads are normally kept out of search results deliberately, so they neither help nor harm what the main site ranks for.
Run the free inspection. It takes about 30 seconds, needs no email, and it is what the recommendation is built from. If a cheaper tier will do, we will tell you that.