01
The emergency path is buried
A person with a broken tooth is not reading about your philosophy of care. Are you open, will you see me today, what is the number. That belongs at the top of the page, not in a submenu.
Who we build for
Two very different visitors: somebody calmly comparing three clinics, and somebody in pain at nine at night. One site has to answer both.
01
A person with a broken tooth is not reading about your philosophy of care. Are you open, will you see me today, what is the number. That belongs at the top of the page, not in a submenu.
02
Direct billing is the question almost everybody asks on the phone and almost nobody answers on the site. Saying which plans you bill directly removes the single largest hesitation.
03
Nobody believes them. A real photograph of your room, your chair and your actual team is what tells an anxious person what they are walking into.
04
The decision to finally deal with it happens in the evening. If the only route is ringing between nine and five, that decision expires overnight.
Dental is one of the few categories where a single new patient can pay for the build, which makes the maths on doing it properly very short.
New patient booking that works on a phone in under a minute, and a straight answer about insurance. Most dental sites bury both behind a contact page. The practices that grow put accepting new patients and direct billing where nobody has to go looking.
Yes, and of the actual people. Dental anxiety is real, and what reduces it is seeing the room and the faces before arriving. Stock photography of models in dental chairs does the opposite of what you are paying it to do.
Only if you answer what patients genuinely ask. Does a root canal hurt and how much is Invisalign in BC get searched constantly by people choosing a clinic. General oral health posts written for nobody in particular get read by nobody in particular.
We build for dentists and dental clinics across BC, the Greater Toronto Area and the rest of Canada. Two ways in: a quick onsite audit in 30 seconds with no email required, or a handwritten audit back to you within 48 hours. Both are free and both are yours to keep.
Where we work