Campaigns built to be measured
Conversion tracking set up before a dollar is spent, so a call over a real duration counts and a misdial does not. Without this you are guessing, and guessing is why most owners believe ads do not work for them.
Services
Run properly, and you see what each call actually cost.
Advertising is the fastest lever available. It is also where local businesses lose the most money, because the default settings are built to spend your budget rather than to make your phone ring. Run tightly it is the difference between a slow month and a full calendar.
This is for you if
It is not for you if
Every line below is work that gets done, not a category. Where a term is unavoidable it is explained on the spot.
Conversion tracking set up before a dollar is spent, so a call over a real duration counts and a misdial does not. Without this you are guessing, and guessing is why most owners believe ads do not work for them.
The list of searches you refuse to pay for. Jobs, free, DIY, and the competitor names you do not want. This list is where the wasted half of most ad budgets goes, and it is the part agencies quietly skip because it lowers their percentage.
An ad for one service should not land on your homepage. It lands on a page about that service with one obvious thing to do. This alone routinely halves the cost per call.
Spend, calls, and cost per call. That is the whole report. Impressions and click-through rates are how a bad month gets dressed up as a busy one.
Cancel any month, start to finish. You get the fixed number before any of it begins.
What this does not cover
The ad spend itself, which goes to Google or Meta directly from your card. We never mark it up and never touch it.
Enough to buy a meaningful number of clicks in your area, which we can tell you after looking. Too small a budget produces noise rather than a result, and we would rather say that than take the fee.
Yes. Your account, your card, your data. If you leave you keep the history, which is the part that took months to build.
Run the free inspection. It takes about 30 seconds, needs no email, and it is what the recommendation is built from. If a cheaper tier will do, we will tell you that.