01
The site talks in abstractions
Solutions, synergies and end to end partnership describe nothing. What did you do, for whom, and what changed. Three sentences of that outperforms a page of positioning.
Who we build for
Nobody is buying from your site. They are checking, before a meeting you already have, whether you are the real thing.
01
Solutions, synergies and end to end partnership describe nothing. What did you do, for whom, and what changed. Three sentences of that outperforms a page of positioning.
02
An anonymous case study persuades nobody. One named client with a number attached is worth more than six that begin with a leading manufacturer.
03
In this category the writing is the sample. A short piece that is genuinely useful does more selling than a brochure page, because it is the only evidence available before they hire you.
04
Buyers here increasingly ask an assistant for a shortlist first. If your site has no structured description of what you do, you are not on the list it reads out.
For B2B the site is rarely the first touch and almost always the deciding one. Built right, it shortens the sales cycle rather than starting it.
That you have solved this exact problem before, for somebody recognisable. B2B buyers are de-risking a decision they will have to defend internally. A named case study with a real number in it does that. Adjectives do not.
Gate the thing genuinely worth an email address and publish everything else. A gate on a blog post costs you the search traffic and the credibility at once. A gate on a real benchmark, model or template is a fair trade and people take it.
Longer than a brochure, shorter than a library. B2B buyers read far more before enquiring than consumers do. Give them enough to build the internal case for you without making them hunt for it.
We build for consultants and B2B services across BC, the Greater Toronto Area and the rest of Canada. Two ways in: a quick onsite audit in 30 seconds with no email required, or a handwritten audit back to you within 48 hours. Both are free and both are yours to keep.
Where we work